THE BEGINNING

 

Where it all started?

 

 

The founder of the brand Irene Mikaela Häggkvist got interested in horseback riding as an adult. By spending a lot of time at the stables and with her horses, she got to experience the whole horse world from a very close distance. She noticed one thing immediately: all of the clothes the riders wore were basically looking the same with very dark colors. The clothes were obviously very technical and only meant to be used during the actual riding and competitions. There weren’t any brands specialized in horse equipments and clothes from Finland.

 

 

Irene had an idea. She wanted to start her own brand filled with positive vibes and energy. She wanted the collection to be practical yet trendy. The color scheme definitely wouldn’t be dark and dull! Most importantly, the clothes should be so comfortable and cozy to wear that you never wouldn’t even want to take them off! House of Horses Helsinki™ was born and the brand officially launched and started its business in 2016.

 

 

Irene has studied fashion for example in Milan, Italy where she gets her inspiration for different kinds of colors and fashionable details. We especially love pink and aren’t afraid to use other bright and happy colors either!

 

 

You can see the Finnish style and origin in the practical and functional features of our products. Comfort is still the key element for us. It’s extremely important to us that every one of our products is designed and developed in Finland. Our Showroom and Concept Store is located in the capital city Helsinki.

 

 

We all have our favorite piece of clothing that we love to throw on whenever possible because we just love how cozy and comfortable it feels. HoH strives to be that for you!

 

 

Our collection is extending all the time. We’re constantly designing new products. Our style is always fresh and we have an on-going collection. We love our lovely customers and listen to their feedback and wishes carefully.

 

 

We’re a female-run family business and we’ve been awarded with the licensed Design From Finland mark.

 

 

It is extremely important to us that all of our products are Finnish origin and designed by us even to the tiniest detail. Our factories are all BSCI-licensed and located in Europe and Asia.

 

 

We currently have retailers in 13 different countries all over the world from Europe to Australia. Feel free to send us an e-mail to [email protected] if you’re interested in becoming a retailer or an agent!

 

 

You can follow our journey and the HoH-girls and HoH Squad all over the world on Instagram @houseofhorses_helsinki, on Twitter @HoH_Helsinki, on Pinterest House of Horses Helsinki and with the hashtags #houseofhorses #horsegirlandproudofit

 

 

THE DESIGNER

 

Irene Mikaela Häggkvist is a Finnish fashion designer born in 1985. She has graduated as a Master of Arts from the University of Lapland and as the Master of Fashion Design from Istituto Marangoni of Milano. Her works have been presented in many popular magazines such as the Finnish and Italian Elle, Haute Couture Collezione, Wallpaper and on Vogue Italia’s webpage. In 2009 she won a Swarovski design contest and the outfits were presented in Milan, Paris and London. She’s designed a jewellery collection for Kultakeskus and done many other projects for several different companies like Rovio. She also teaches and gives lectures about fashion design and history.

 

 

Irene herself started horseback riding as an adult. Her own horses N.G. Cherokee ”Elmeri” and Vavilon ”Vaavi” taught her very much about riding and the whole horse world. Her first horse Elmeri was very wise, charismatic and handsome. He had competed in dressage all the way up to the Inter-level. Vaavi was a bit more sensitive yet gorgeous and very intelligent Ukrainian warmblood.

 

 

Irene’s personal experiences and education with horses and fashion make our products very unique and special with personalized, specific and interesting details.